Social Media is Wild!

An interactive website to discuss the purposes, uses, threats, and ethical and legal implications of social media.

LinkedIn

900 million

est. users

58 million

est. companies registered

$14 billion

est. revenue in 2022

3

est. new registrations per second

LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.

- LinkedIn

LinkedIn is primarily used for vocational purposes and it is one of the most popular sites to promote yourself professionally and to find jobs.

Let’s take you through how it can be used for this purpose.

Create your profile

Summarise your work experience and personality by filling in details like your employment history, awards & certifications, and a summary of you!

Summary

Hi! My name is Amanda Wallis.

Work Experience

NESCol Student IT Helpdesk

Part Time

  • Assist customers
  • Give pets to helpdesk mascot
  • Yell at computers if they don't work
Add a bullet
Save

You can also add a profile photo and banner to make your profile stand out.

This allows employers to see who you are and what you can do in order to make informed decisions on if you are a good fit for their company.

Relevant work experience

Good communication skills

Good work ethic

Build Your Network

No matter what stage of your career it is crucial to continue to build your network. Your network will come in handy if you are looking for a new position, find new employees or expand your skills.

You can build your network by connecting with people and they will be notified of your activity such as posts, new connections or when you start a new job.

Derrick posted

"Looking for a new position..."

Two days ago

Charles posted

"Started a new position! ..."

Three days ago

Find a job

Search for and apply for jobs directly on LinkedIn.

You can notify your network that you are looking for a new position or add an “Open to work” banner to your profile so that employers know you are looking for a new position.

LinkedIn also has an Easy Apply feature to allow you to quickly apply to roles.

resumes being hired

Participate in conversations

E a s i l y participate in conversations by commenting on posts or articles, creating or joining a group to connect with other users with similar interests or create your own posts and articles to share your opinion.

talking gif

In Summary

In summary, LinkedIn has multiple features to enable users to utilise social media for vocational purposes. Furthermore, LinkedIn is an incredibly popular website which means more opportunities for their users.

Instagram

2 billion

est. monthly users

80 %

est. share of social media marketers uses Instagram

$49 billion

est. revenue in 2022

33 minutes per day

est. american adults spend on Instagram

Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a selected group of friends. They can also view, comment and like posts shared by their friends on Instagram.

- Instagram

Instagram can be used for both vocational and personal purposes. Instagram is one of the most popular photo sharing sites!

Let’s have a look how they make it possible…

Create your profile

With Instagram you can create your own unique username, add a bio and add a profile photo. You can also add a website to your profile.

mycoooolusername

Did you know that this is a bio?

www.amandawallis.com

You can also set your profile type to private or public to control who can see what you post.

Set Account to Private

Instagram also offers three different types of accounts:

Business
Creator
Personal

These accounts each have their own purpose and available functionality. For example, the business account lets you create “shoppable” posts.

resumes being hired

Discovering Content

Your home page shows videos posted by you and your friends. This may also be called “Your feed”. You can find videos from accounts you don’t follow yet or you do follow in explore. You can also view curated topics and search for content.

Giraffes

#Awesomegiraffes

Activity & Account Insights

Your activity page shows likes and comments on things you post.

200

400

The insights overview includes accounts reached, accounts engaged and total followers. Instagram gives you access to a summary page where you can click on metrics for more information. You can also set a custom time frame for these insights.

For individual pieces of content you can also see the following metrics:

In Summary

In summary, Instagram can be used for vocational and personal purposes. With Instagram's Business account option you can expand your customer base and get your product out there, with the personal account you can share the updates of your life to your family, friends or fans.

Reddit

$804 million

est. revenue in 2023

73 million

est. daily users

34 million

est. downloads across the App & Play store

100 thousand

est. active subreddits

Reddit is home to thousands of communities, endless conversation, and authentic human connection. Whether you're into breaking news, sports, TV fan theories, or a never-ending stream of the internet's cutest animals, there's a community on Reddit for you.

- Reddit

Reddit is a network of communities where users can vote on posts and dive into their interests. Reddit thrives on their community aspect where users moderate communities. Reddit is mostly used for personal purposes but can also be used for vocational purposes.

Lets dive into how this works…

Create Your Profile

The steps to creating a profile is as follows:

  1. Create a unique username, add your email and password.
  2. Pick from several options to tailor content to you (skippable):
    1. How you identify as
    2. Pick 3 interests
    3. Pick from a few communities
    4. Select an avatar. An avatar is a customisable character which you can pick outfits, facial expressions and so much more for!

Post, Comment and Vote

The three main features of reddit is posting, commenting and voting. With voting you can upvote or downvote posts. The most interesting content rises to the top.

Communities or Subreddits

A reddit community or subreddit is a section or page which are created and moderated by Redditor's that look at a specific topic. For example, r/cscareerquestions is as the name implies to ask questions about careers in computer science.

You browse communities for all sorts of interests, for example:

There are also some communities or subreddits to find communities. For example:

Businesses can also play ads for specific communities to be able to get the most out of your advertisements.

r/place

One interesting community is r/place. This community is a canvas where you can add a single coloured pixel every five minutes to a large canvas. You can overwrite existing pixels too!

The goal is to have a collaborative piece of art. This shows and encapsulates Reddit's community or collaborative work.

In Summary

In summary, Reddit operates in a community-like way. This is achieved through sub communities, user moderation and voting. Reddit can also be used for business by allowing business to target their advertisements to certain Redditors. Reddit can also be used for vocational purposes by going to subreddits that discuss careers.

Threats

I will focus on three threats that can occur as a result of using social media:

Identity Theft

This can occur to anyone who has shared any personal information online. This could include, where you live, phone number or details about medical records.

Identity theft is when someone steals information about you to use it for their own gain. For example, getting trusted relatives to send them money.

People share lots of information online and sometimes forget that anyone can see what they post.

Cyberbullying

“Roughly 40% of Americans have experienced some form of cyberbullying” - According to pandasecurity.com

Cyberbullying is using social media to harass, embarrass or threaten someone.

You can prevent cyberbullying by keeping your social media account on private mode or only visible to trusted family and friends. If the cyberbullying has already started you can also report it. Many social media platforms have a zero-tolerance policy for bullying. An example, would be Instagram.

Social Media Overload

“Media overload is hurting our mental health” - American Psychological Association

Media overload is not a medically recognised term, however psychologists are witnessing that many people are suffering due to stress because of the news.

While the APA (American Psychological Association) was referring to news specifically this can also apply to social media.

According to calm.com social media overload can occur due to watching too social media. This is a result of the pressure to continuously be engaged, which can cause stress and anxiety.

Ethical and legal implications of social media

Finally, social media can have ethical and legal implications. This could include Copyright Infringement or the need to follow Terms and conditions.

Copyright Infringement

We aren’t legally allowed to reuse other people’s work on the internet. It should be treated as normal material.

However, using social media people may occasionally post art or content and claim its their own. For example, on Instagram or Reddit I occasionally see comments saying that the art is stolen and people linking the user who originally posted it.

Terms & Conditions

When you go to a site or sign up to it, you may be presented with terms & conditions. Terms & conditions could be something normal. However, if you do not read the terms & conditions the social media site could note that they will sell your data to third-parties. Always make sure to double check the terms & conditions and the reliability of a company.

END

Thanks for reading!

References

Ben-Joseph, E.P. (2018). Cyberbullying (for Teens) - KidsHealth. [online] Kidshealth.org. Available at: https://kidshealth.org/en/teens/cyberbullying.html [Accessed 13 May 2024]. What is cyberbullying.

Blogs, Twitter, wikis and other web-based tools. (2011). Legal & ethical issues. [online] Available at: https://research20atimperial.wordpress.com/compulsory-content/legal-ethical-issues/ [Accessed 13 May 2024]. Copyright infringement and terms and conditions.

Bondar, O. (2023). Important LinkedIn Statistics Data & Trends. [online] www.linkedin.com. Available at: https://www.linkedin.com/pulse/important-linkedin-statistics-data-trends-oleksii-bondar-pqlie/ [Accessed 9 May 2024]. All LinkedIn statistics.

Calm Blog. (n.d.). Suffering from social media overload? 7 tips to help you cope. [online] Available at: https://www.calm.com/blog/social-media-overload [Accessed 13 May 2024]. Social media overload.

Dean, B. (2021). Reddit Usage and Growth Statistics: How Many People Use Reddit in 2021? [online] Backlinko. Available at: https://backlinko.com/reddit-users [Accessed 9 May 2024]. About reddit user statistics.

Dean, B. (2023). Instagram Demographic Statistics: How Many People Use Instagram in 2024? [online] Backlinko. Available at: https://backlinko.com/instagram-users [Accessed 9 May 2024]. Instagram User Statistics.

Dixon, S.J. (2024). Instagram - Statistics & Facts. [online] Statista. Available at: https://www.statista.com/topics/1882/instagram/#topicOverview [Accessed 9 May 2024]. Instagram Marketer Statistics.

Fisher, J. (2022). How to create a new Reddit account. [online] Android Police. Available at: https://www.androidpolice.com/how-to-create-a-reddit-profile/ [Accessed 12 May 2024]. Creating a profile on reddit.

help.instagram.com. (n.d.). About the Creator Account on Instagram | Help Center. [online] Available at: https://help.instagram.com/1158274571010880 [Accessed 12 May 2024]. About the instagram creator profile.

help.instagram.com. (n.d.). Help Center. [online] Available at: https://help.instagram.com/739823696120882/?helpref=hc_fnav [Accessed 9 May 2024]. Instagram Features.

help.instagram.com. (n.d.). Help Center. [online] Available at: https://help.instagram.com/110121795815331 [Accessed 9 May 2024]. About the Instagram profile.

Hootsuite. (2024). Overview of Instagram profiles. [online] Available at: https://help.hootsuite.com/hc/en-us/articles/1260804308189-Overview-of-Instagram-profiles [Accessed 9 May 2024]. Types of instagram profiles.

Huff, C. (2022). Media overload is hurting our mental health. Here are ways to manage headline stress. [online] Apa.org. Available at: https://www.apa.org/monitor/2022/11/strain-media-overload [Accessed 13 May 2024]. Media overload.

Instagram (n.d.). About Instagram Insights | Instagram Help Center. [online] www.facebook.com. Available at: https://www.facebook.com/help/instagram/788388387972460 [Accessed 9 May 2024]. About instagram insights.

LinkedIn (2023). What is linkedin and how can I use it? [online] LinkedIn Help. Available at: https://www.linkedin.com/help/linkedin/answer/a548441 [Accessed 9 May 2024]. What LinkedIn is used for.

LinkedIn Help. (n.d.). Apply for Jobs on LinkedIn. [online] Available at: https://www.linkedin.com/help/linkedin/answer/a512388 [Accessed 9 May 2024]. LinkedIn Easy Apply.

Reddit (2017). Homepage - Reddit. [online] Redditinc.com. Available at: https://www.redditinc.com/ [Accessed 9 May 2024]. Reddit quote and features.

Reddit. (n.d.). What are communities or ‘subreddits’? [online] Available at: https://support.reddithelp.com/hc/en-us/articles/204533569-What-are-communities-or-subreddits [Accessed 9 May 2024]. What are reddit communities or subreddits.

Security, P. (2023). 9 Social Media Threats – Panda Security. [online] Panda Security Mediacenter. Available at: https://www.pandasecurity.com/en/mediacenter/social-media-threats/ [Accessed 13 May 2024]. Opening paragraph of Identity theft. Opening paragraph of Cyberbullying, Cyberbullying statistics, and Cyberbullying example.

www.experian.co.uk. (n.d.). What is Identity Theft? | Identity Fraud | Experian. [online] Available at: https://www.experian.co.uk/consumer/identity/what-is-identity-theft.html [Accessed 13 May 2024]. What is identity theft?

www.redditforbusiness.com. (n.d.). Reddit for Business. [online] Available at: https://www.redditforbusiness.com/ [Accessed 12 May 2024]. Reddit for businesses.

www.usesignhouse.com. (n.d.). Instagram Revenue and Growth Statistics (2023) | SignHouse. [online] Available at: https://www.usesignhouse.com/blog/instagram-stats [Accessed 9 May 2024]. Instagram Revenue Statistics.

References for assets

Favicon was created using the phone emoji and generated at https://favicon.io/emoji-favicons/

Icons are from a kit I own from https://fontawesome.com/

Find a job photo is from undraw https://undraw.co/. Undraw allows you to use their drawings in any project without attribution.

Participate in conversations GIF was hand-drawn by me.

Create your profile page 2 image is from undraw as well.

The Giraffe photo is from pexels. Pexels allows you to use photos without attribution.